You might be wondering how to use Mailchimp. This Guide will give you all the information you need to start a perfect email marketing campaign, increasing the traffic on your website and your profit.
Mailchimp is an American Marketing platform founded in Atlanta in 2001. Mailchimp is that kind of software that could give a great boost to your email marketing. In fact, its main purpose is to reach out to a large number of contacts that signed up for your newsletter.
Mailchimp is a very easy and to the point software. I’m telling you, doing marketing has never been simpler. With Mailchimp, you’ll be able to manage the email marketing of your company in 5 easy steps:
1. Mailchimp costs: Pick the right pricing plan
2. Connect your website
3. Connect/build your audience
4. Create a powerful email campaign
5. Automate the marketing
Easy, right? Sounds too easy? I understand. Let’s break down this list, point by point. After reading this article you’ll figure out that Mailchimp is a very useful tool and there’s nothing to be afraid of when using it.
1. Mailchimp cost: Pick the right pricing plan
Mailchimp offers four different pricing plans. On their pricing page we spot a Free option, very good for beginners and perfect to test all of Mailchimp’s main functionalities. Then, we have the Essentials plan, which only contains the key features of the app and is fairly cheap, starting at €9.27 a month. The Standard subscription is the plan recommended by Mailchimp itself. It contains all the features of the app and starts at €13.91 a month. The last plan offered by Mailchimp is the Premium one, starting at €277.53 a month. Perfect for Corporations, it offers more customization options than the previous plans.
It’s really important to remember when purchasing your ideal plan, that Mailchimp costs may vary according to the number of contacts that you have and want to reach out to.
On this page, you will find all the Pricing and Plans offered by Mailchimp.
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2. Connect your website or store
After purchasing the plan that best suits your needs, it’s time to connect Mailchimp to your website or online store. Mailchimp allows you to connect all the main e-commerce platforms on the market, such as: BigCommerce, Shopify, Ubercart, WooCommerce, PrestaShop, and many more.
Connecting your website or store to Mailchimp is very simple and straightforward. In fact, after the registration you’ll have to click on “Get Started” and you’ll be asked to enter the URL of your website. You’ll then be given a code to paste onto your site’s HTML code. That will work as a tracker and will communicate to Mailchimp in order to provide you with precious information about your customers.
Once your website or e-store is connected, your customer data will sync to the platform automatically. You’ll then be able to create a list of contacts, asking your audience to subscribe to your newsletter.
3. Connect/build your audience
Assuming you’re starting from scratch, building an audience is a key part of Mailchimp’s features. In fact, as we’ve mentioned in the previous bullet point, the platform automatically collects all the data of those individuals that wish to get reached out to in the future. For this reason, it’s very important to create a nice and catchy subscription form.
If you already have an audience, Mailchimp will allow you to create your personal agenda and update it anytime with all the details of people that you will wish to reach out to in the future.
Create your list of contacts
This might seem like a simple task. It’s not. In fact, this part of the process doesn’t only involve customers’ details, but also strategy and planification.
Mailchimp gives you the great opportunity to organise your agenda creating target groups based on different criteria. You want to take some time to think about your goals. You have to figure out the main information you’ll need from your customers and how to archive them properly.
Let’s pretend you own an e-store that sells music instruments. On your website, you also have an interesting blog followed by hundreds of people. Your blog is very well written and you want to get something out of it. You decide to start a newsletter, to create a loyal audience, that at some point might start purchasing from your e-store.
What is the main information you need to know about your audience?
In the subscription form you definitely want to ask if they are musicians.
If so, what musical instrument do they play?
Are they beginners or experienced players?
All this information will help you creating targeted lists of contacts to customize the content of the Newsletter and invite them to make the first purchase with customized special offers.
Dealing with Cleaned Contacts
Sometimes you might find some Cleaned Contacts. What does cleaned mean in Mailchimp? Simple. You’ve tried to reach out to them, but your emails after repeated attempts have always bounced back. Sometimes might be just a typo in the email address, that you can easily fix just editing the details of the contact. Other times you might just be wrong, and in that case you’d ideally need to reach out again to the person by phone, or other ways, to collect the right email address.
It’s important to know that Mailchimp never charges for Cleaned Contacts.
Get to know your audience
Mailchimp provides you with all the details to see where your audience comes from.
A very simple dashboard will tell you how your contacts found your website, which could be through social networks, a search engine or your own newsletter.
This will give you an idea on how to drive traffic to your website, how to improve those strategies that already work and how to fix those that don’t do the job.
4. Create a powerful email campaign
Email campaigns are a key element of digital marketing.
Assuming you’ve created ideal targeted lists of contacts, your perfect email campaign will start with the selection of the right recipients (e.g. you don’t want to send updates about trumpets to a guitar player!).
After selecting a targeted audience, the creative part of the whole process starts.
Mailchimp gives you all the tools to have fun and create great emails, with cool templates and countless features.
Mailchimp Email Templates
Mailchimp email templates are very easy tools that allow you to design emails. Your great email campaign is only a few steps away.
First of all, you need to choose a template in the content section of the builder. The choice is very wide, in fact you get to pick among dozens of basic templates.
In the unlucky case you’d lack in creativity, Mailchimp also gives you the opportunity to pick a Theme for your project. In this case, you’ll have in front of you a “pre-made” email, ready to be filled with your information.
When you open the email editor, offered by Mailchimp, a whole new world appears in front of you. Not only can you easily add text and change style and colors, but you can also add elements by simply dragging them into the document. The drag-and-drop builder works smoothly. You can add images, videos, a content breaker, buttons, footer and so much more.
Every single element here is completely customizable. Most of the elements in fact do have editable content. Once you’ve added a new element into your document, a new window will appear and will allow you to change the Content, the Style and Settings of the block.
Mailchimp email templates are perfect to obtain great products with a professional look.
Make sure to add the logo of your company on top of the email. This will help the recipient to immediately identify you. In case your company doesn’t have a logo yet, don’t worry. We have a guide for that! Here you can find the Best Free Logo Design Services Online.
Templates and sizes
Different templates offer different styles, so we can have a 1-Column template, a 1:2-Column, and a 1:3-Column.
When you work on these templates you also need to prepare images and icons on other software. So, you might want to know the sizes of the key elements that will appear on your email.
Mailchimp Header Size
The header is the big image that you want to place on top of the email. It represents the opening of your message and identifies your brand. It might contain your logo and you will want to keep it as clean and simple as possible. The Mailchimp header size is 600 x 421 pixels.
Mailchimp image size
Images can be included anywhere in any template. Mailchimp image size can vary but, ideally you’d make it right to perfectly fit the space available in the templates. If the images will be out of size, Mailchimp will automatically resize them to make them fit into the block of space available.
Mailchimp 1-Column template
When you pick the 1-Column template, you want your content to be large enough to use all the space on your sheet. These kinds of templates are mainly used for big announcements and press releases. But creativity has no limits! You might also want to include photos or graphics in that big space. Remember that the size of these sections is 560 x 160 pixels.
The 1:2-Column template is an interesting choice. You might pick it if you have long content and you want to give it some editorial style. The size of the half column is 260 x 160 pixels.
The 1:3-Column model is very common and mainly used to promote editorial pieces. You might want to share three different pieces of content. This is a great opportunity to give the same importance to the elements. You could also decide to include a picture in one of those three. Well, the size of each of them is 160 x 160 pixels.
5. Automate the marketing
Mailchimp is a sophisticated software, ready to take over all the boring and robotic tasks. In fact, if programmed the right way, Mailchimp can be a loyal collaborator, ready to send big bunches of emails to the targeted audience.
The automation of the marketing is a great feature that allows you to let the software deal with all the marketing tasks, giving you all the time to test new ways to hit the web.
How to automate the process?
There are three key elements during the automation of marketing and they could easily be identified in three simple questions: What? Who? and When?
The content you’re going to send. It has to be targeted and ideally should trigger the reader. It should be catchy and interesting.
Select the right list of contacts that you are trying to reach with that piece of content. The better you’ve organized your audience, the easier it will be for you to pick the right list.
You have to be clear about the right timing for Mailchimp to send the message. Could be right after a subscription, after the third visit of your store or any other time. Create your own strategy and set the perfect timing for reaching out to your customers.
Mailchimp allows you to integrate all the best apps to their system, in order to be able to put all your work together and keep it connected. Here are some of the main apps that you can integrate:
Mailchimp is a great software that offers opportunities to build perfect email marketing campaigns. Mailchimp gives you all the best tools to customize your work and to target your audience. Don’t forget, you want to hit your customers with the best customised offers and deals. This way you won’t have any limits to content production, and the marketing solutions will be countless.
Of course, creating a successful email marketing campaign requires a large effort and it might take time to pick up. Don’t rush things, work hard and all your effort will be paid back!
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