I bet you’re here because you just had an idea for a radio show, and you believe it might be a real game changer. That’s very common and the cool thing is that most of the greatest podcasts started like that. Obviously, a good idea is not enough when it comes to producing a great show, but it’s the perfect starting point. In this guide, we will discuss a few key points of starting a podcast. Keep in mind that the purpose of this guide is ideally to create a show that will take off and allow you to make revenue from it. Easy? Not at all, but people have done it in the past and I can’t see why you couldn’t make it work in the future!
In this article you’ll find:
- A Good Idea
- Creating Some Backlog
- Hard Work
Nowadays, podcasts are everywhere. You can find podcasts on YouTube, Spotify, SoundCloud and many other platforms. Hundreds of new podcast shows come out every single day. You understand that to stand out the mass you really need something very catchy, effective, well-produced and well-sponsored. You can’t randomize any of those parameters. If you’re hoping to produce a mediocre show and get lucky with it, be aware that you couldn’t be more wrong. There’s no room for luck in the modern era. You really wouldn’t know it, but behind even the funniest and stupidest mainstream podcast there’s a lot of preparation and planning.
I’m not saying all of this to scare you off. I just want you to be aware that the world out there is a jungle and if you hope to create something that will ideally be popular one day, you have to be very creative, consistent and patient. It’s like planting a little seed into the ground and watering it until it grows and becomes a beautiful tree. It might take years, but at some point, if you don’t give up watering it, you’ll get what you hoped for in a first place.
A Good Idea
It all starts from a good idea. Sometimes you just wake up in the middle of the night thinking that you just had the best idea ever. Other times, you’re brainstorming while having a drink with some friends. When there are good ideas around, you can feel them. Make sure to only consider really good ideas: you don’t want to waste your time working on something that you don’t feel is strong enough to make it to a big market!
When you feel like you’ve got the perfect idea, make sure to put it on paper and include all the details. Write down the names of the people that will be involved, the platforms you already own and those that you might need. Note down budgets and availability of people to work on it.
Normally, new podcasters starts with their own friends. If this is the case, try to find out what basic skills everyone could contribute to make the idea take off.
Once you have a clear idea of who will surround you in this project, it’s time to dive into the podcast world. Specifically, you want to do some research. First of all, make sure that your idea is unique and there are no shows like yours around. Think about it… why would you produce a show that already exists?
Then it’s time to find out what sort of equipment you might need to build your home podcast recording studio. You want to make sure to set a budget and find all the tools that would allow you to produce the best version of what, so far, has only been in your mind.
You’ll be able to find all you need online and in music shops. Sometimes research can be tough, but you want to try to find out what people normally use and make sure to purchase things like that so you can obtain a nice, clean sound during the recording process.
Once you know what you’re going to need and the full home podcast production process is clear enough, it’s time to invest some money.
The first investments will obviously be buying crucial pieces of equipment, such as headphones, audio interfaces, and microphones. Then, you might want to refine your product a bit. You want to give it a better touch. Remember, you want to craft a professional show. So, why not have someone create a cool jingle to use when you launch new segments? You will find lots of nice Voice Over Agencies online to get the job done for you.
Once your show has started taking off, you will want to reach to as many people you can. One good method to do so could be to sponsor it on social networks. Nowadays, if you want to be visible online you have to have a business profile on the main social networks. I would expect you to post something on all the main platforms, such as Instagram and Facebook, every time a new episode comes out. You should then consider reaching more more people by simply paying for a sponsorship. When you do so, make sure to target your ad properly. Spend some time on it to make good use of your money. This investment could give you great visibility if you can reach out to the right people. Take advantage of it.
Now, it sounds like everything is figured out. It’s time to start producing. Make sure to get used to talking in front of a mic before publishing the show. This might take a few attempts, but eventually you’ll get there. It’s weird, I know. Some people just feel confident immediately on hearing their voices in their headphones, other people might be shy or scared. There’s definitely room for improvements for everybody. It’s just a matter of trying hard.
It’s a similar deal for the editing process. You want to craft a great product to upload on all best platforms online. It’s not going to be easy, but after a few attempts, you’ll be able to reach the desired result. Ask someone to review it for you. It’s always good to have a third-party opinion, to make sure that what’s good for us is also good for the others. And, most of all, keep going!
Once you figured out what your product has to look and sound like, you’ve got to keep doing it until it works. Be patient. Nobody will even know about your show at first. Don’t be disappointed by the eleven or twelve plays your first few episodes receive. It’s always like that.
Just remember that if you’ve invested money on good equipment, you’re been producing a great show, and you keep posting it on social networks, all you have to do is persist.
At some point your show will get noticed and, if it’s interesting and well produced, people will start sharing it. It will become a thing.
I know, writing it here might make it sound very easy and stupid. Like anyone could do it.
Unfortunately, it is not. In fact, I can tell you that if you try hard enough to make it a success, it might be one of the hardest things you’ve done in your whole life. Don’t get me wrong, you’ll love it. Your show will be your new baby and you’ll get to take care of it on a daily basis, encouraging to get the best out of it.
To sum up, it’s just a matter of time. Be patient, try hard and don’t lose hope. If you keep doing your job properly, there’s no reason for you not to get rewarded eventually. It’s going to be hard, because you won’t see results today or tomorrow… maybe not even in a years’ time. But you’ll get there eventually!
Create Some Backlog
We just pointed out the importance of consistency. I also am aware that coming up with new fresh content can be very tough sometimes and people can be busy and not have the time to create new episodes all the time. For this reason, I recommend you make the most of the time that you spend recording and create a backlog. A good practice would be to create some ‘evergreen content’ that you could upload anytime you have no show ready to go. Evergreen content is not time-sensitive and would make sense if it was published anytime.
This sort of content will give you some flexibility during tough times. Sometimes it can be hard to keep up work on personal project. Even if you’re doing what you love, if you’re not getting immediate results things can get complicated from a mental point of view. I know it might sound like a waste of time now, but I’m telling you that after a while you’ll find that having those extra three evergreen episodes ready to publish will be incredibly handy for when you need a short break.
Hard work is the key to success. Hard work always yields rewards. When you own your own product, you want your life to rotate around it. Make sure you always have your product in the back of your mind and every time you learn something new and cool that could improve the show, note it down and make sure to implement it.
Remember, working hard does not always mean working a lot. In fact, most of the time if you want to work hard you have to work smart. Leave out all those cool details that you’d like to add to your show. Focus on your main goals. If you’re making an audio podcast, stop thinking about videos and animations. Your focus has to be on improving the quality of your recordings to enhance the full package. Step by step, you’ll achieve all you want, but make sure to prioritise the right things.
This guide was meant to point you in the right direction. In fact, I’m well aware that when it comes to producing a new show there are many tricky aspects to consider, especially if you’re not familiar with the podcast world. I really hope that you understood the fact that the most important factor when producing new content is consistency. You set the timing, whether you decide to post a new show every Monday, bi-weekly or monthly, you have to keep going. No excuses allowed. It doesn’t matter if it’s Christmas, New Year’s Eve, your friend’s birthday or your wedding. You’ve got to come up with a solution to keep going.
Before uploading a new episode, it can be a good idea to send it to a couple of friends and have them to listen to it. They might be able to point out a few potential improvements or errors that you could easily fix to slightly enhance the quality of your product. Remember, you always want to post the best version of your product that you could possibly produce. If you want people to appreciate your show, first of all you’ve got to be happy with it, no regrets.
Last, but not least, a tip for you: creating the perfect show means dealing with audio files. One of the best programmes out there for audio editing and putting together amazing shows is Adobe Audition. I believe you might be interested in knowing more about it: Adobe Audition: Price, Deals and Free Trial.
Your new show could really be the best and hardest thing you’ve done in your life. Believe in it and don’t give up after the first difficulties. It will be very hard, but if you think about it, if it wasn’t difficult, everyone would run a famous and successful show!